{"id":53731,"date":"2020-03-19T14:30:10","date_gmt":"2020-03-19T13:30:10","guid":{"rendered":"https:\/\/israelmagazine.net\/?p=53731"},"modified":"2020-03-19T14:30:10","modified_gmt":"2020-03-19T13:30:10","slug":"un-tunnel-de-ventes-pour-relancer-votre-activite","status":"publish","type":"post","link":"https:\/\/israelmagazine.net\/?p=53731","title":{"rendered":"Un tunnel de ventes pour relancer votre activit\u00e9 en cette p\u00e9riode difficile."},"content":{"rendered":"

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Votre site internet accueille des milliers de visiteurs, mais vos ventes restent \u00e0 la tra\u00eene ? Cr\u00e9er des contenus int\u00e9ressants, des posts Facebook et g\u00e9rer ses r\u00e9seaux sociaux demande beaucoup d\u2019efforts. Am\u00e9liorer le trafic vers votre site est un tr\u00e8s bon d\u00e9but : encore faut-il que les visiteurs deviennent des clients ! Voici une m\u00e9thode imparable pour augmenter rapidement votre taux de conversion.<\/p>\n

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Les tunnels de vente, un outil pour transformer des prospects en clients<\/p>\n

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La mise en place d\u2019un tunnel de vente est une technique efficace pour attirer des prospects et booster votre business\/ les convaincre d\u2019effectuer un acte d\u2019achat. V\u00e9ritable machine \u00e0 vendre, cet \u201centonnoir\u201d (ou \u201csales funnel\u201d en anglais) fonctionne comme un parcours cibl\u00e9 visant \u00e0 attirer un grand nombre de prospects et transformer le maximum d\u2019entre eux en clients. D\u00e9finition, fonctionnement, mise en place : nous vous expliquons tout en temps record.<\/p>\n

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Quelles sont les \u00e9tapes pour constituer un tunnel de vente ?<\/p>\n

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Dans un premier temps, il s\u2019agit de capter l\u2019attention des internautes, via du contenu de qualit\u00e9 (articles, vid\u00e9os), des r\u00e9seaux sociaux (page Facebook, Instagram par exemple) ou une publicit\u00e9 (Display).<\/p>\n

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1. Attirez des internautes via un canal choisi<\/p>\n

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Premi\u00e8rement, t\u00e2chez de comprendre votre audience <\/strong>et de savoir \u00e0 qui vous vous adressez. Cela vous permettra de s\u00e9lectionner le meilleur canal pour toucher vos potentiels clients. Vous aurez davantage de chances d\u2019int\u00e9resser les jeunes millennials sur Instagram et les quarantenaires sur Facebook par exemple. Si vous avez un public de niche, pensez \u00e0 un blog sp\u00e9cialis\u00e9 avec du contenu de qualit\u00e9.<\/p>\n

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2. Convertissez de simples passants en prospects<\/p>\n

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Gr\u00e2ce \u00e0 un \u201cCall-to-action\u201d, un bouton, un lien, les internautes seront redirig\u00e9s vers un formulaire de contact ou une une landing page et invit\u00e9s \u00e0 laisser leurs coordonn\u00e9es afin d\u2019\u00eatre re-contact\u00e9s par un repr\u00e9sentant pour une d\u00e9mo, recevoir une newsletter, bref, rester en lien avec votre service ou votre marque.<\/p>\n

A cette \u00e9tape, vous pouvez d\u00e9j\u00e0 proposer directement \u00e0 votre public de proc\u00e9der \u00e0 un achat.<\/em><\/p>\n

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3. Transformez ces prospects en clients<\/p>\n

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En r\u00e9cup\u00e9rant les coordonn\u00e9es de personnes int\u00e9ress\u00e9es, vous commencerez \u00e0 constituer une pr\u00e9cieuse liste de prospects mobilisable, \u00e0 contacter en temps voulu pour d\u00e9clencher des ventes. Une partie de ces prospects devrait passer commande, le d\u00e9fi \u00e9tant d\u2019optimiser le nombre de personnes qui deviendront des clients (on parle de taux de conversion).<\/p>\n

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4. Fid\u00e9lisez vos clients<\/p>\n

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Une fois les clients servis, il s\u2019agit de garder le contact et de les fid\u00e9liser pour qu\u2019ils repassent commande chez vous.<\/p>\n

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Cr\u00e9ez vous-m\u00eame votre tunnel de vente !<\/p>\n

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Au travers d\u2019une succession d\u2019\u00e9tapes bien construites, vous guiderez progressivement les internautes vers un acte d\u2019achat en ligne. Il vous suffit d\u2019attirer un public large. Par \u00e9cr\u00e9mage successif, vous transformerez vos prospects en clients effectifs. Il est possible de cr\u00e9er une plateforme tr\u00e8s abordable et personnalisable via WordPress.<\/p>\n

Vous souhaitez mettre en place un tunnel de vente pour votre projet ? Contactez-nous pour en savoir plus !<\/p>\n

[\/fusion_text][fusion_button link=\\\u00a0\u00bbhttps:\/\/www.awebdesign4u.com\/rendez-vous-avec-un-conseille\/\\\u00a0\u00bb text_transform=\\\u00a0\u00bb\\\u00a0\u00bb title=\\\u00a0\u00bb\\\u00a0\u00bb target=\\\u00a0\u00bb_self\\\u00a0\u00bb link_attributes=\\\u00a0\u00bb\\\u00a0\u00bb alignment=\\\u00a0\u00bb\\\u00a0\u00bb modal=\\\u00a0\u00bb\\\u00a0\u00bb hide_on_mobile=\\\u00a0\u00bbsmall-visibility,medium-visibility,large-visibility\\\u00a0\u00bb class=\\\u00a0\u00bb\\\u00a0\u00bb id=\\\u00a0\u00bb\\\u00a0\u00bb color=\\\u00a0\u00bbdefault\\\u00a0\u00bb button_gradient_top_color=\\\u00a0\u00bb\\\u00a0\u00bb button_gradient_bottom_color=\\\u00a0\u00bb\\\u00a0\u00bb button_gradient_top_color_hover=\\\u00a0\u00bb\\\u00a0\u00bb button_gradient_bottom_color_hover=\\\u00a0\u00bb\\\u00a0\u00bb accent_color=\\\u00a0\u00bb\\\u00a0\u00bb accent_hover_color=\\\u00a0\u00bb\\\u00a0\u00bb type=\\\u00a0\u00bb\\\u00a0\u00bb bevel_color=\\\u00a0\u00bb\\\u00a0\u00bb border_width=\\\u00a0\u00bb\\\u00a0\u00bb size=\\\u00a0\u00bb\\\u00a0\u00bb stretch=\\\u00a0\u00bbdefault\\\u00a0\u00bb shape=\\\u00a0\u00bb\\\u00a0\u00bb icon=\\\u00a0\u00bb\\\u00a0\u00bb icon_position=\\\u00a0\u00bbleft\\\u00a0\u00bb icon_divider=\\\u00a0\u00bbno\\\u00a0\u00bb animation_type=\\\u00a0\u00bb\\\u00a0\u00bb animation_direction=\\\u00a0\u00bbleft\\\u00a0\u00bb animation_speed=\\\u00a0\u00bb0.3\\\u00a0\u00bb animation_offset=\\\u00a0\u00bb\\\u00a0\u00bb]Prendre RDV avec un conseill\u00e9[\/fusion_button][fusion_text columns=\\\u00a0\u00bb\\\u00a0\u00bb column_min_width=\\\u00a0\u00bb\\\u00a0\u00bb column_spacing=\\\u00a0\u00bb\\\u00a0\u00bb rule_style=\\\u00a0\u00bbdefault\\\u00a0\u00bb rule_size=\\\u00a0\u00bb\\\u00a0\u00bb rule_color=\\\u00a0\u00bb\\\u00a0\u00bb hide_on_mobile=\\\u00a0\u00bbsmall-visibility,medium-visibility,large-visibility\\\u00a0\u00bb class=\\\u00a0\u00bb\\\u00a0\u00bb id=\\\u00a0\u00bb\\\u00a0\u00bb]<\/p>\n

Source: www.awebdesign4u.com<\/a><\/p>\n

[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"

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Un tunnel de ventes pour relancer votre activit\u00e9 en cette p\u00e9riode difficile.<\/span> Lire la suite \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":53732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1621,1610],"tags":[],"sujet":[],"_links":{"self":[{"href":"https:\/\/israelmagazine.net\/index.php?rest_route=\/wp\/v2\/posts\/53731"}],"collection":[{"href":"https:\/\/israelmagazine.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/israelmagazine.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/israelmagazine.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/israelmagazine.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53731"}],"version-history":[{"count":0,"href":"https:\/\/israelmagazine.net\/index.php?rest_route=\/wp\/v2\/posts\/53731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/israelmagazine.net\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/israelmagazine.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/israelmagazine.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/israelmagazine.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53731"},{"taxonomy":"sujet","embeddable":true,"href":"https:\/\/israelmagazine.net\/index.php?rest_route=%2Fwp%2Fv2%2Fsujet&post=53731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}